moflo-your online guide to Florence

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Surviving the market
By moflo 05.30.08
Never get lost for words again when you're food shopping in the market.

 

The basics

La frutta e verdura – Fruit & veg

La carne – meat (it is important to stress the pronunciation – exaggertae it if necessary “c'é la carrrrrne dentro?” so as to avoid even the risk of asking if something contains il cane, dog – done it before, not funny.)

I salumi – Cured meats, hams, salami etc.

Il formaggio, il latte, la panna – Cheese, milk, cream

Il pane, la pasta, il riso, la polenta – bread, pasta, rice, polenta

Il pesce, I frutti di mare – Fish, seafood

I cereali, il yogurt, il succo di frutta – Cereals, yoghurt, fruit juice


Describing food

Dolce salato – sweet savoury

Fresco stagionato affumicato secco (assiccato) – Fresh matured smoked dry (dried, as in frutta assiccata)

Di stagione fuori stagione – In season out of season

Morbido duro – Soft hard

Data di scadenza scaduto andato a male – Expiration date out of date rotten

Delicioso, squisito gustoso saporito – Delicious tasty flavourful, strong


Servings

Una vasca vaschetta di... – a tub of...

Una fetta di... - a slice of...

Un porzione di... - a portion of...


Weighing up

The single most useful word for making your way in markets, deli counters and green grocers is the magic “etto”. It is a numerical prefix meaning 'hundred' which can be applied to any metric measurement. On its own, its common usage is overwhelmingly understood to mean “ettogrammo” which translates as a hundred grams.

Its handy because its easy to say, you know how much it'll cost (prices are usually displayed per kilo, so one etto will cost one tenth of the display) and because it usually yields a decent serving of most foods. If you're shopping for yourself, an etto of prosciutto is never too much nor too little – due etti (200g), or even un etto e mezzo (150g) will make sure.

 

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